A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
